CashKaro: Your Ultimate Hack for Savings in the Online Shopping Era

CashKaro: A Game-Changer in Smart Shopping

About Us

CashKaro stands as one of India’s most popular cashback and coupon platforms, designed to help users save effortlessly on online purchases. By connecting shoppers with top e-commerce platforms, it offers cashback rewards, exclusive deals, and promotional codes. With its intuitive interface and reliable cashback tracking, CashKaro has earned the trust of millions across the country.

Company Highlights

• Founded By: Swati Bhargava and Rohan Bhargava
• Year of Establishment: 2013
• Headquarters: Gurgaon, Haryana, India
• Core Features: Cashback on purchases, exclusive coupon codes, price comparison, and real-time cashback tracking.
• E-commerce Partners: Collaborates with over 1,500 leading platforms, including Amazon, Flipkart, and Myntra.
• Investor Backing: Supported by renowned investors like Kalaari Capital and Ratan Tata.
• User Reach: Serves millions of shoppers who benefit from substantial savings on their online spending.
• Recognition: A pioneer in India’s cashback model and a trendsetter in the affiliate marketing industry.

Industry Overview

CashKaro operates at the convergence of e-commerce and affiliate marketing, a rapidly growing sector driven by digital transformation.

• Market Dynamics: The Indian e-commerce industry is projected to grow at a CAGR of 18% through 2026, creating vast opportunities for cashback platforms.
• Consumer Behavior: Increasing demand for savings, convenience, and value-driven shopping enhances the relevance of cashback services.
• Affiliate Marketing Role: CashKaro significantly contributes to partner brands by driving customer acquisition and boosting sales.
• Competitive Advantage: Its extensive partnerships, seamless cashback tracking, and technological innovations position CashKaro as a leader in the savings and deals ecosystem.

Founders and Team

Founders

• Swati Bhargava: A London School of Economics graduate and a seasoned entrepreneur, Swati Bhargava is one of the co-founders of CashKaro. Before starting CashKaro, she worked at Goldman Sachs, where she honed her skills in investment banking and customer service. Swati’s vision is to make smart savings accessible to every Indian shopper.
• Rohan Bhargava: A co-founder of CashKaro, Rohan is also an LSE alumnus and previously worked in investment banking at Aladdin Capital. His analytical expertise and focus on customer-centric innovation have been instrumental in shaping CashKaro's business model and scaling its operations.

Leadership and Team

CashKaro’s success is driven by a dedicated team of professionals from diverse backgrounds, including technology, marketing, operations, and customer service. The team works together to ensure a seamless experience for users, building trust and long-term value. The founders actively lead by example, fostering a culture of innovation and customer satisfaction.

Startup Story

The story of CashKaro began when Swati and Rohan Bhargava experienced the power of cashback platforms in the UK while managing their previous venture, Pouring Pounds. Realizing the untapped potential of this model in India’s burgeoning e-commerce market, they decided to bring the concept home.

In 2013, the duo launched CashKaro with the aim of creating a simple yet effective platform for Indian consumers to save money while shopping online. Their idea was met with enthusiasm, as users were quick to adopt the concept of earning cashback and accessing exclusive discounts.

The startup initially faced challenges in educating the Indian market about cashback and building trust. However, Swati and Rohan’s perseverance, coupled with strategic partnerships with leading brands like Flipkart and Amazon, helped CashKaro gain momentum.

Backed by notable investors, including Kalaari Capital and Ratan Tata, CashKaro has grown into a leader in the affiliate marketing space. Today, the platform is synonymous with savings for millions of online shoppers, setting the benchmark for innovation and value-driven services in India’s e-commerce ecosystem.

Mission, Vision, and Goals of CashKaro

Mission

To empower online shoppers in India by providing them with smart and seamless ways to save money through cashback, exclusive discounts, and deals, making shopping more rewarding and cost-effective.

Vision

To become the most trusted and widely used savings platform in India, transforming the way consumers shop online while driving growth and value for partner brands through innovative affiliate marketing solutions.

Goals

1. Enhance User Savings: Continuously expand cashback offers and exclusive deals to maximize the savings potential for users.
2. Strengthen Partnerships: Collaborate with more e-commerce platforms to offer a wider range of savings opportunities.
3. Technology Innovation: Invest in cutting-edge technology to ensure seamless user experiences, accurate cashback tracking, and faster payouts.
4. Expand User Base: Reach untapped markets and attract millions of new users by increasing awareness of the benefits of cashback and coupons.
5. Sustainability and Growth: Build a scalable and sustainable business model that delivers consistent value to consumers, partners, and stakeholders.
6. Customer-Centric Approach: Prioritize user satisfaction by maintaining transparency, reliability, and trustworthiness in all operations.

Business and Revenue Model of CashKaro

CashKaro follows an affiliate marketing-based business model, where it earns revenue by partnering with e-commerce platforms and brands to promote their products and services. Here’s how it works:

1. Affiliate Partnerships: CashKaro partners with over 1,500 leading e-commerce platforms like Amazon, Flipkart, Myntra, and more. Through these partnerships, CashKaro drives traffic to these sites.
2. Cashback Earnings: When users make purchases through CashKaro’s links, the platform receives a commission from the retailer. CashKaro then shares a portion of that commission with users as cashback.
3. Coupon Codes & Deals: In addition to cashback, CashKaro offers exclusive coupons and discounts, earning a fee for promoting special deals and driving sales for its partners.
4. Targeted Offers & Promotions: CashKaro also runs special campaigns and promotions, generating additional revenue by leveraging user data to deliver targeted offers.

Funding and Investors

CashKaro has attracted significant investment from a range of venture capitalists and angel investors, fueling its rapid growth and expansion in India.

1. Kalaari Capital: A leading venture capital firm in India, Kalaari Capital has invested in CashKaro, helping it expand its reach and scale operations.
2. Ratan Tata: The former Tata Group chairman and prominent angel investor, Ratan Tata, invested in CashKaro, providing credibility and mentorship to the company.
3. Other Investors: The platform has also received funding from other angel investors and venture funds, further strengthening its financial backing.

Revenue Model and Financial Growth

CashKaro generates revenue primarily through its affiliate marketing model, as explained earlier. Key revenue drivers include:

• Affiliate Commissions: Earnings from affiliate sales commissions when users make purchases through CashKaro’s links.
• Coupon & Deal Promotions: Revenue from promoting special deals and discount offers on the platform.
• Targeted Campaigns: CashKaro also earns from running tailored marketing campaigns for brands, leveraging its large user base and platform data.

The company's growth trajectory has been strong, thanks to its steady rise in user engagement, new partnerships, and increasing commission rates from affiliate partners.

Revenue Growth:

As CashKaro continues to grow its user base and expand partnerships, its revenue is expected to increase significantly. The platform benefits from a scalable business model that is heavily reliant on internet shopping trends, which are experiencing rapid growth in India.

Competitors

CashKaro faces competition from several other cashback and coupon platforms in the Indian market. Key competitors include:

1. EarnKaro: A direct competitor to CashKaro, EarnKaro is also a cashback platform that works on the affiliate model, allowing users to earn cashback from online shopping.
2. Honey (Acquired by PayPal): While global, Honey competes in the same space by offering browser extensions that apply coupons and cashback across various online stores.
3. Lokaloo: Another competitor offering cashback, discounts, and coupons, focusing on both local and online deals.
4. CouponDunia: A well-known player in the Indian market for offering coupons, cashback, and deals for online shoppers.
5. ShopClues: Though primarily an e-commerce platform, ShopClues also offers discount and cashback deals similar to those CashKaro provides.

Future Plans of CashKaro

CashKaro is focused on expanding its user base, enhancing technology, and broadening its affiliate network. Key future plans include:

1. Technology Upgrades: CashKaro will continue to improve its platform, enhancing user experience with faster cashback processing and personalized recommendations.
2. Market Expansion: Plans to reach new markets within India and potentially explore international opportunities.
3. Partnership Growth: Increase the number of affiliate partnerships with more e-commerce platforms and brands.
4. Mobile App Enhancements: Further develop its mobile app to increase engagement and convenience for users.

Frequently Asked Questions (FAQ)

1. How does CashKaro work?
CashKaro allows users to earn cashback by shopping through affiliate links provided on the platform. Users also get access to exclusive discount codes and deals.

2. Is CashKaro free to use?
Yes, CashKaro is completely free for users. You can sign up, shop, and earn cashback without any charges.

3. How do I withdraw my cashback?
Once you reach a minimum threshold, you can transfer your cashback to your bank account or redeem it as gift vouchers.

4. Which websites are partnered with CashKaro?
CashKaro partners with over 1,500 online retailers, including major e-commerce websites like Amazon, Flipkart, Myntra, and more.

5. Is the cashback guaranteed?
Cashback is generally credited after your purchase is confirmed by the retailer. Some purchases may take time to process, but most cashback offers are reliable and timely.

Latest News

CashKaro, a cashback and coupons platform, is currently focused on achieving profitability within the next two years, aiming to significantly expand its user base to 100 million in the next three years. The company is channeling its current revenues into growth and marketing campaigns, which have helped increase its user base to 25 million. CashKaro sees an opportunity for greater growth due to the booming e-commerce industry in India, and expects to eventually scale its platform to offer even more comprehensive savings solutions.

In recent updates, CashKaro has also raised significant funds to further boost its efforts. A key moment was its Series C funding round, where the company raised ₹130 crore (around $15.7 million). This investment is part of the company’s broader strategy to grow its consumer base and develop new business verticals. Notably, the platform has partnerships with major e-commerce players such as Amazon, Flipkart, Myntra, and others, which have contributed to its impressive growth trajectory​.BizFin India News